Compete, Contribute, Communicate.
Intent on doing well by doing good?
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82%
Customers who will purchase from brands aligned with their values.
52%
Customers who will purchase from sustainable brands
39%
Customers who will boycott brands who conflict with their values
43%
Customers who will communicate their disdain for brands who misalign with their values
From Consumer Goods Technology
About Triceratops Brand Logic Inc
TBL opened its doors in 2012, in Calgary, AB when David Gaudet leveraged his marketing experience with his passion for social impact into vision to create an agency that could help companies create and build brands on the foundation of TBL's "3 C's": competitive advantage, contribution and communication. Being a marketer (and dinosaur nerd since childhood) David didn't have to look too far to find a powerful metaphor for these three guiding principles of building and managing strong brands (hint...its in the name of his company).
Brand Highlight - Composty
Composty is a UK-based, family-run company selling value-led, eco-friendly, fully compostable cleaning products to combat climate change by reducing plastic waste around the world, giving households a greener and more affordable alternative to the environmentally friendly cleaning products on the market.
After having their first child, founders Helen and Matt soon discovered that many eco-friendly solutions were out of their price range, and many of the so-called 'sustainable' options were far from ideal.
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They decided to be a catalyst for change. Having had enough of greenwashed, overpriced items capitalizing on sustainable living available to everybody.
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WHY WE LOVE THIS BRAND:
- Competing with strong differentiating product benefits
- Contributing with its WHY; 1% of revenue to planet
- Communicating with relevant, realistic blogs; humility on social
JOIN THE MOVEMENT
Own, operate, or know of a brand who put a stake in the ground to make a difference, rather than a dollar? Or want to become a part of TBL's brand building movement? Jump onto our mailing list.
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Get to Know Us
Our team is made up of passionate social activist marketing nerds who are committed to coaching brands to be better for a better world. Click here to learn more about us and our approach to using brand logic to transform brands.
